Recruitment Marketing Guides
Straight answers for hiring teams.
Plain-English answers on job ads, hiring events, pay rules and budgets, dated and sourced. From Hireloud, the recruitment marketing agency that fills your interview seats.
Month-to-monthNo long-term contractsProcurement-friendly
- Hiring events
- Pay ranges
- Indeed feeds
- Google job search
- Facebook jobs
- Job ad wording
- Budgets
- Ghost jobs
- Seasonal hiring
Hiring playbooks · 6 guides
Hire for the role.
Warehouse, retail, trades, healthcare and seasonal crews. What to say, and where to say it.
Get a free plan for your hardest role- PlaybookHow to hire warehouse workersSite by site, shift by shift. What goes in the ad, and where it runs.
- PlaybookHow to hire retail employeesOne ad for every location, with pay and schedule up front.
- PlaybookHow to recruit maintenance techniciansName the equipment. Show the shift pay. Go where techs search.
- PlaybookHow to recruit nursesLicense, specialty, shift and pay, right at the top.
- CalendarHow to hire seasonal workersWhen to start, how to pace each push, and when to stop.
- 4-week planHow to advertise a hiring eventEvent page, listings, ads and QR flyers, week by week.
Channels · 5 guides
Be where they look.
Facebook, Google, LinkedIn and job sites. How each one works, and the rules that come with it.
Want it set up for you? Get a free plan
- How-toHow to post a job on FacebookFree listing or paid ad? When to use each, step by step.
- How-toHow to post jobs on GoogleHow Google's job search finds your openings, and the markup it reads.
- RulesJob ad targeting rules on Meta and GoogleWhat the employment-ad rules allow, and what to do instead.
- ComparisonLinkedIn Limited Listings vs Promoted JobsFree, limited or promoted. Which one fits which role.
- ComparisonProgrammatic vs job boardsHow feeds and bidding work, and when each one fits.
Indeed · 4 guides
Indeed, decoded.
Feeds, billing and the channels employers add next. In plain English.
More than job boards? Get a free plan- RulesIndeed's 2026 feed rulesWhat changes for employers, and what to ask your ATS and agency.
- PricingIndeed pricing for employersFree posts, sponsored jobs, and how the billing works.
- ComparisonIndeed alternatives for employersThe channels to add next, and how each one charges.
- ComparisonZipRecruiter vs Indeed for employersHow each one charges, and a fair way to test both.
Job ads & rules · 4 guides
Say it right.
Pay ranges, wording and stale postings. Plus how to write the ad itself.
Check a job ad for free- TemplateHow to write a job adPay, shift, location and start date first. A template built for phones.
- RulesPay ranges in job adsWhere pay ranges are required, and how to keep every ad consistent.
- RulesDiscriminatory job ads: wording to avoidWords that turn people away, and plainer swaps.
- RulesGhost job laws and expired postingsKeep ads on open jobs, and take stale ones down.
Last reviewed November 2026. Not legal advice; your counsel decides.
Budget & buying · 5 guides
Buy smart. Report straight.
Budgets, costs, metrics, RFPs, and how to pick an agency.
Try the free pacing calculator- TemplateRecruitment budget templateA cap for each role group, even pacing and a free download.
- DataRecruitment advertising cost benchmarksThird-party cost data by channel and role, and how to read it fairly.
- MetricsRecruitment marketing metricsWhat to track, who can measure it, and a report to copy.
- TemplateRecruitment marketing RFP templateCopy, edit, send. Scope, reporting, fees and exit terms.
- ChecklistHow to choose a recruitment marketing agencyThe questions to ask any agency. Including us.
Short on time? Hand it over.
We read the rules, write the ads and run them at every location. You approve, then meet people.
Free. No call needed. A sample ad in your brand, in your inbox within 3 business days.
Quick answers.
Anything else? A person replies within one business day.
Are the guides free?
Yes. Every guide is free to read. No sign-up, and no email wall.
How do you keep them current?
Each guide shows the date we last reviewed it and links to its sources. When a platform or a law changes, we update the guide and the date.
Is this legal advice?
No. Our guides on pay ranges, ad wording and job-ad laws explain the rules in plain English. Last reviewed November 2026. Not legal advice; your counsel decides.
Can you just do it for us?
Yes. That's the job. Tell us what's open and where. We'll send a free hiring plan: a sample ad in your brand, where we'd run it and the budget we'd use. Month-to-month, with no long-term contracts.
Admit oneYour free hiring planLet's fill your interview seats.
Tell us who you're hiring and where. We'll email you:
A sample ad for your hardest role, in your brand- Where we'd run it, and the budget we'd use
- What to fix in the job ads you run now
In your inbox within 3 business days.